Sugaring Q&A

Sugaring is often compared to waxing because both are sticky, but that’s where the comparison ends. If you have sensitive skin, then sugaring is the best choice.

Commonly Asked

What is the difference between Bikini and Brazilian?

There are three different types of pubic hair removal;

  • Bikini – the sides! Cleaning up the outside lines of where a bathing suit or
    underwear line sits. Includes one strip off of the top if desired.
  • Full Bikini – the sides and as much as you want off the top! This is for
    those looking for something in between a Bikini and Brazilian.
  • Brazilian – everything front and back. Includes sides, top, labia, and butt
I’ve never done Sugaring before. What is it?

Sugar paste is applied with a gloved hand in the opposite direction of hair growth.
Then it is flicked off in the direction of hair growth, meaning it does not break the hair
backward leaving you with smooth, hairless skin. The paste itself is 100% organic and
made of just sugar, lemon, and water and applied at body temperature so there is no
risk of burning. Did we mention no sticks or strips?

The best part of sugaring is that regular treatments lead to reduced hair growth and
discomfort. Thinner, lighter, sparser hair while being eco-friendly and totally trendy!

What is Sugaring Paste? Is it safe?

Sugar paste is a unique 100% organic product made of sugar, lemon juice, and
water (that’s it). So natural and non-toxic that you can even eat it like candy. You really
can! The paste is water soluble which means it can be removed easily with warm water.
No smell, no artificial colors, no toxins, no resins, just three simple ingredients.

How should I prepare for a Sugaring appointment?

Exfoliate the area 24 hours prior to sugaring using circular motions. Don’t have an exfoliator? Stop by to grab an organic scrub. Drink lots of water on the day of your appointment and avoid any lotions, serums, or deodorant.

How often should I get Sugared?

We generally recommend getting sugared once every three weeks at the start of
your sugaring journey. This allows your esthetician to remove the hair early in its growth
cycle and have the best chance of thinning or even permanent hair reduction.
Depending on your skin and hair type, it can be 4-6 weeks thereafter. The general rule
is – the more often you do it, the thinner and less visible your hair becomes. Ask your
esthetician about your skin type to help determine how often you should get sugared.

How long does my hair have to be?

We recommend your hair to be from 1/4′′ long (or the length of a grain of rice).
Skilled professionals from Sugaring NYC can work with many hair lengths and will keep
you informed about your treatment throughout your appointment.
If you have been shaving prior to sugaring, try giving yourself ten days without removing
the hair before booking your appointment for the smoothest result.

Why not shave?

Shaving removes the hair at the shaft or skin’s surface level, which not only
re-grows with a stubbly feel but can leave you feeling itchy and uncomfortable. Razors
often harbor bacteria which can lead to irritations or infections. All of that trouble for hair
to regrow in a day or two and to have to start the process all over again.

Does Sugaring hurt? Is it as bad as waxing?

The vast majority of clients report their sugaring experiences to be less painful
than waxing. Remember, sugar paste does not adhere to live skin cells so there is no
skin pulling, and hair is removed in the same direction as it grows. Skin redness
disappears much faster as there is less trauma to the skin. Once you begin sugaring
regularly, your hair will become lighter and thinner resulting in an even less
uncomfortable experience. Try our numbing spray on your first visit!

Where are you located? How do I make an appointment?

Sugaring NYC has locations in over 20 states and more than 150 cities. For the
complete list of locations please visit this link LOCATIONS.
You can book your appointment right on our website – it’s fast and easy. You will receive
an email and text message with an appointment confirmation and reminder.

I started my period. Can I still get Sugared?

Yes, we just ask that you wear a tampon during your service. Your body may be more or
less sensitive than normal during this time of the month. Try adding numbing spray to
your appointment if you are unsure!

Do you accept walk-ins?

Absolutely! However, it is recommended that you make a reservation to guarantee your
service time in the event the store is fully booked.

Moisturize daily using natural products with no additives, preservatives or artificial fragrances.

I am pregnant! Can I still make an appointment?

Congratulations! Yes! Sugaring services are safe for women throughout pregnancy.
Please note, you may be more sensitive than normal due to hormonal changes but we
will do our best to keep you as comfortable as possible.

What is your Cancellation policy?

Please contact your local Sugaring NYC for a complete list of cancellation, no-show and
late policies.

What do I need to know for Aftercare?

Pores will be open for about 24 hours after your sugaring service and will be
more susceptible to bacteria. Avoid tanning, hot showers, friction, tight clothing,
exercise/sweat, and open water for 24 hours.
Aftercare is important to maintain results! Exfoliate using a Sugaring NYC
organic scrub 48 hours after treatment. Use circular motions to remove dead skin cells,
bacteria/dirt/build-up every 2-3 days. This helps keep hair growing up and away from
the skin reducing ingrown hairs. Hydrate as needed with Sugaring NYC Healing
Chamomile Oil.

Is there anywhere I cannot sugar?

Just a few; scalp, beard, ears, and nostrils. Everywhere else, we can take care of it!

What other services do you offer?

Lash Lift and Tint – Lifts your natural lashes from root to tip giving you the effect
of using an eyelash curler without actually having to use one! The tint is included to
make the lashes appear darker and longer. Lasts 6-8 weeks (depending on your lash’s
growth cycle).

Brow Lamination – Softens eyebrow hairs and straightens them for fuller and
more manageable brows. Can be bold and fluffy or soft and tamed. Lasts up to 4

V-Facial – a facial for your bikini area to reduce ingrown hairs and calm the skin.
Performed immediately after sugaring hair removal. Short on time? Try these add-ons
individually; extractions, chemical peel, jelly mask, and high frequency.

What are the contraindications of Sugaring?

While Sugaring is generally safe, there are a few circumstances/candidates who should
avoid sugaring. Do not sugar if you;
-Have been on Accutane in the last nine months
-Current sunburn or open wounds/sore/rash/cut
-Cosmetic Injectables or permanent makeup in the last six weeks
-Given birth in the last six weeks
-Antibiotics or other medications that cause skin thinning or photo-sensitivity (please
consult with your doctor before your appointment)
-New tattoos or piercings in the last six weeks

Do you offer Gift Cards?

Of course! Purchase a gift card online for quick and easy shopping or in-store (not
available over the phone). Please note, gift cards are non-refundable, but never expire.

Our sugaring technique extracts the hair in the direction of hair growth. This means less trauma on the hair, less chance of breakage and therefore minimising the chance of ingrown hairs.


Before & 2 Weeks After
Brazilian Sugaring


We are ready for you!
Book Your Appointment.

Next you will be given an ability to choose the location nearest to you, time for your appointment, we will ask you if you have any specific Sugarista preference and collect some basic information for your appointment. Booking usually takes less than 3 minutes and your appointment will be guaranteed.
Client Satisfaction
Regular Customers
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Average Time Between Appointments


We spend hundreds of hours a year collecting reviews from all different platforms to show you unbiased voices of real Sugaring NYC Customers. Drop a line for us on Google, Yelp and other review platforms.

I love sugaring, they do a great job, have a great facility, and it’s relatively painless and lasts long! I have sensitive skin and I’m not even red after my appointments! Will definitely be returning.

Rachel R.

From Ithaca, NY

I went to this location and this may sound strange, but I’m excited to go back!. I had done sugaring before, just not a Brazilian. It was slightly painful since it was my first time and I was extra bushy  but my next session should be smoooooth.

Cynthia S.

From Houston, TX

Just moved to Chicago and luckily booked Brittany for my first time. She is very friendly and informative of the whole process. I am 8 months pregnant now so imagine the level of sensitivity she deals with for me and each time she’s so patient. She gives you a mirror to check if everything is up to par also and then will fix if she needs to! Great experience at this location !!

Silver S.

From Chicago, IL

Very conveniently located by my office, so stopped in during my lunch break one day. Very fast service, super clean, and staff was very friendly and made me feel comfortable. Was my first time visiting, and will definitely not be my last.

Patricia J.

From New York, NY

Found this gem when I was looking for sugaring salons near me. They had a really good combo deal going and I wanted to try it. Booked a sugaring session with Cindy. It’s a beautiful salon with really amazing prices. The waiting room is super clean and spacious, Kaylee, the receptionist was super sweet as well & I was greeted with a new client welcome bag.

Leeandra M.

From North Las Vegas, NV

Kristi Everhart
Kristi Everhart

21:13 16 Oct 22
I was TERRIFIED and not sure what to expect. I also thought the experience would be painful (as many tell horror stories of waxing). But this was an AMAZING experience from the moment I walked in, the estetician answered all my questions and made sure I was comfortable. It truly didn’t even hurt!!! I was sold from the get-go and immediately booked other services for the next week. I HIGHLY recommend this location, as it is very clean and they educate you through the process ( I literally knew nothing about self care!) And unlike other experiences where I left in tears feeling stupid, this location made me feel safe, they were interested in helping me LEARN and just made what could have been a scary experience something that I was excited about and wanting to return to. GREAT JOB!!!
Sonia Valdez
Sonia Valdez

03:39 07 Sep 22
Trust me ladies stop overthinking it and just get it done! Totally a game changer! Erica has made my experience so great! My friends recommended her for a Brazilian wax and I was beyond nervous in the beginning but she literally made me feel comfortable, process was so easy and fast. Now I just look forward to my appointments every time. She’s the BEST!
Kassandra Crowder
Kassandra Crowder

17:15 02 Sep 22
I got really lucky getting Erica for my first Brazilian experience. I will not go anywhere or to anyone else. I will never forget how terrified I was my first time sugaring and only wanted to do my sides but Erica encourage me to do the full Brazilian and she was right! I will never go back to shaving!The first time is the worst but it gets better each time as long as you don’t shave in between appointments! Erica always makes me feel very comfortable and is VERY professional. It feels like I’ve known her for 10 years. 🤣I feel like a rockstar every time Erica is done! My confidence level goes through the roof! I highly recommend Erica and SugaringNYC. The salon is always very clean, cute and professional. Everyone is very friendly and they send a bunch of reminders so you don’t forget your appointment! 😊
Asima Choudhry
Asima Choudhry

15:26 23 Aug 22
Excellent service by Kamana! Have never had Brazilian done before visiting Sugaring NYC, was always afraid of feeling awkward. Kamana makes it super comfortable and she is great at what she does. She takes the time to go over details. Happy with my service 🙂
Payton Savage
Payton Savage

18:41 22 Aug 22
I absolutely LOVE Sarah! She takes care of me and makes me feel comfortable. Very kind and she does an amazing job! I’m so glad I found her! Go see Sarah!
Marina Garcia
Marina Garcia

18:50 31 Jul 22
Autumn is absolutely amazing! Have been going here for the past few months and loving sugaring over waxing! Very clean and gorgeous they offer a lot of services at great rates. Autumn is very gentle and easy to talk to, very polite and very careful. I appreciate the environment and atmosphere they give!
Jordan Burgess
Jordan Burgess

20:17 22 Jul 22
I would recommend Sugar NYC for any sugaring needs! I went in for my first sugaring experience and was very nervous. Janet was my esthetician and she really put my mind at ease and talked me through everything as we went. There was some pain, of course, but Janet really made the process enjoyable. I will be back!Edit: I would like to add that Erica is amazing! She has been my esthetician for my last few appointments and she is the best! She puts you at ease and does a thorough job, ensuring every hair is gone. Her personality is like a ray of sunshine, making your day better after each appointment.
Rachel Williams
Rachel Williams

04:27 21 Jul 22
Madison was great! Explained everything well, was very professional. Did a great job. The facilities were very clean.
chloe strickland
chloe strickland

01:00 12 Jul 22
It was my first time getting any type of waxing for my bikini area and Autumn was very nice and talked me through everything. Definitely recommend 🙂
bethany king
bethany king

23:32 09 Jul 22
First time getting my underarms waxed/sugared and it was a pleasant experience despite the obvious pain of getting hair ripped out of your body. But honestly, the pain wasn’t that bad. Some expected tenderness after, but I am smooth and hair free. Excited to see how things fair in the coming days and the new growth. Brazilian was to be expected, she did a good job there as well, no tenderness after. Overall, sugaring is slightly less painful than standard waxing, but the sensitive spots hurt just as bad, it is what it is. Recovery is far better with no irritation or chaffed skin. 10/10 would reccomend if sugaring/waxing is your preference. Would choose sugaring over traditional waxing for sure.

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